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FAQ

What is the difference between customer and consumer?

The major difference between customer and consumer is that customers are the ones who purchase products or services directly whereas consumers are the ones who ultimately consume the products or services.

We can also view it as, every consumer can be a customer but every customer need not be a consumer.

What mindset should a person have to run a sustainable business?

An entrepreneur should have a flexible mindset to adapt to the changing business and technological environment and also to understand the changing tastes and preferences of their customers so that the entrepreneur can satisfy their needs.

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